How to link Google Ads with Google Analytics account
Generating profit for the business is the goal of every digital marketing campaign, be it SEO or PPC; and if that goal is realized in a short time, then [...]
5
07, 2021
30
06, 2021
Tips to optimize page speed for mobile website
In the 21st century, we all are attracted towards a mobile-first consumer marketplace and businesses are targeting their growth by designing mobile optimized website. With the availability of lightning-speed [...]
17
06, 2021
The ultimate guide to canonical URLs
When you launch a website, you launch it with a few pages, but as time passes, you keep adding more pages to accommodate newer products or services and the [...]
10
06, 2021
How to use KPIs to track content performance
Optimizing content has always been a sure-shot way to rank web pages on the Google search engine results pages. Creating engaging content has been a primary technique to increase [...]
3
06, 2021
A complete guide to A/B testing
We live in an era of data-driven marketing and modern-day businesses make decisions on a scientific approach and relies on data. We want the best for our business websites [...]
25
05, 2021
Gray Hat techniques that can harm your website
SEO (Search Engine Optimization) is an important aspect to rank any website on top of SERPs (Search Engine Result Pages). For this very purpose, different digital marketing agencies use [...]
17
05, 2021
Amazing tips to optimize E-Commerce conversion rate
A well-crafted product page with proper CTAs in place, high-quality product images and descriptive content plays a huge role in convincing the visitors to convert. The product description helps [...]
12
05, 2021
A beginner’s guide to become content specialist
Content plays a major role in getting customers to be interested in your business campaign. Formulating just a plain content may not attract relevant traffic to your digital marketing [...]
4
05, 2021
Amazing tips to elevate your Email Marketing strategy
Have you ever notice the promotional tab in your email account? All the emails you get there are somehow related to some ad agency or to those companies in [...]
20
04, 2021
How to integrate Content Marketing with SEO & PPC
Have you ever observed what makes you invest your time on a web page? Okay! Suppose that you searched for something on a search engine, you get related result [...]
13
04, 2021
How to use Google Trends for Keyword Research
Do you know what makes your website rank on Google SERPs (Search Engine Result Pages)? Using relevant keywords in the website content may be one of the reasons for [...]
25
03, 2021
Why to use Google Search Console for SEO & PPC?
Google Search Console provides a wealth of insights that help in boosting organic or paid campaigns. Not only that, it is also an easy tool to operate and understand. [...]
27
01, 2021
7 Reasons why you’re losing website traffic
Websites traffic means different things for different sites. For instance, site traffic can be a profit source for news websites through advertisements. For an eCommerce website, site traffic can [...]
24
12, 2020
The ultimate guide to mobile SEO
The use of smartphones in the general population is growing at a rapid speed every year. Mobile phone users are growing rapidly at a rate of 2% per year [...]
23
09, 2020
Marketer’s guide to remote team communication
Communication is key. No matter which field or sector, clear and effective communication with the marketing team is the basis on which work gets done. The global pandemic has [...]
1
09, 2020
Why you should avoid black hat SEO
The SEO world has clear policies set in place about doing things the right way or the wrong way. These policies, rules or guidelines are established to provide a [...]
1
07, 2020
Content marketing during a global pandemic
Living with coronavirus has become the new normal. It has completely turned our life upside-down. In all seriousness, brands and businesses are facing troubles alike. The unfortunate truth is [...]
20
05, 2020
Digital marketing in the times of Coronavirus (COVID-19)
The widespread of COVID-19 (Coronavirus Diseases 2019) has brought life, as we've lived it, to a standstill. The WHO (World Health Organization) has officially declared it a pandemic as [...]
24
04, 2020
The ultimate guide to White Hat SEO
Search engine optimization is more important than ever. With the increasing customer dependency on the internet, it's only practical to integrate a carefully planned SEO strategy into your business. [...]
9
04, 2020
Amazing tips to enhance PPC campaign performance
PPC or Pay Per Click Advertising is one of the most effective forms of online marketing. As the name suggests, advertisers pay each time when their ad is clicked [...]