With the technological revolution, the metaverse concept has become more dominant. It is believed to be the future of the internet. We are seeing innovations that were previously hard [...]
Social media marketing is an important part of an inbound-marketing strategy and helps to give your business a voice. With intense competition in the digital marketing world, attracting the [...]
A PPC ad or pay-per-click ad is a form of online advertising in which advertisers pay money to search engines every time an ad is clicked. Hence, your PPC [...]
With an increase in internet users from 2 billion in 2010 to nearly 4.6 billion in 2021, practicing online marketing is becoming the need of the hour. There is [...]
With changes in Google algorithms and ranking factors, the competition for ranking top in biggest search engine results is constantly increasing. Among various SEO techniques employed to enhance the [...]
Before launching a website, you ensure to work on every aspect that makes it user-friendly and by extension, mobile-friendly. You do this as the aim is to see it [...]
Doing anything for the first time can be an intimidating process. So, getting started with Google Ads may seem to be a difficult task if you have never done [...]
In the digital world, customers today are bombarded by marketing messages and brand names. All the labor that you put in building brand awareness, comes full circle when your [...]
Today the whole world is revolving around gadgets and we are gradually moving towards adopting mobile devices. They are portable and easier to handle as compared to laptops and [...]
Google Ads, formerly known as Google ad Words, is an advertising platform by Google that allows you to show paid ads on the search engine. With over 4.8 billion [...]
Over the past few years, the world of paid advertising has evolved significantly. With around 3.5 billion searches per day, Google gives you the best opportunity to get in [...]
When the audience searches a query on a search engine, different results are displayed on SERPs (Search Engine Result Pages). This begs the question, how these different results entice [...]
Generating profit for the business is the goal of every digital marketing campaign, be it SEO or PPC; and if that goal is realized in a short time, then [...]
In the 21st century, we all are attracted towards a mobile-first consumer marketplace and businesses are targeting their growth by designing mobile optimized website. With the availability of lightning-speed [...]
When you launch a website, you launch it with a few pages, but as time passes, you keep adding more pages to accommodate newer products or services and the [...]
Optimizing content has always been a sure-shot way to rank web pages on the Google search engine results pages. Creating engaging content has been a primary technique to increase [...]
We live in an era of data-driven marketing and modern-day businesses make decisions on a scientific approach and relies on data. We want the best for our business websites [...]
SEO (Search Engine Optimization) is an important aspect to rank any website on top of SERPs (Search Engine Result Pages). For this very purpose, different digital marketing agencies use [...]
A well-crafted product page with proper CTAs in place, high-quality product images and descriptive content plays a huge role in convincing the visitors to convert. The product description helps [...]
Content plays a major role in getting customers to be interested in your business campaign. Formulating just a plain content may not attract relevant traffic to your digital marketing [...]
