Around 60% of people read a blog post every week. Businesses today still rely on blog writing to build brand awareness, generate leads, increase website traffic, etc., apart from [...]
Online marketers have been captivated by the multiple features of artificial intelligence that make their marketing work easier. AI is increasingly used in various digital marketing domains, making it [...]
Nearly 306 billion emails are sent and received every day, so there is no surprise why email marketing is still so effective in the digital marketing world. Email marketing [...]
Most business owners need to pay more attention to customer retention strategies over customer acquisition. Even though the cost to retain existing customers is 5-25 times less, depending on [...]
Do you know the best part of content marketing? With multiple forms of digital marketing like email marketing, pay-per-click advertising, etc., content marketing, if done interactively, grabs the user's [...]
The world of digital marketing is changing rapidly with the changing users' needs and search behavior like never before. The users want quick results and prefer to avoid exploring [...]
Running a business! Then you must have a lot of strategies to get new customers to your business, known as customer acquisition. You may have invested in SEO services, [...]
Are you trying to establish direct personal communication with your audience or trying to make space in the audience's inbox? You can easily do it with the help of [...]
Two core pillars are required to run an efficient business, “transparency” and “trust”, which are required to establish, run, and grow a business. With rising competition in every business [...]
Google focuses on delivering local and personalized search results to its users across all its platforms. One of the many possible reasons for this strategy is the growing user [...]
With numerous SEO tools in search engine optimization (SEO), marketers are becoming more accessible than ever to track their digital marketing efforts. It is not wrong to say that [...]
There are so many ranking factors that affect search engine optimization. Digital marketers are always concerned about how to perfectly plan their SEO marketing to give them maximum benefit [...]
Many vital elements are involved in enabling any website to achieve a high ranking on search engine result pages, coming up with amazing content, accurately identifying the target audience, [...]
To sell or promote any product in the market requires an audience interested in the product you are offering to them. Be it traditional marketing, digital marketing, social media [...]
With traditional marketing taking over online marketing, having an online presence is becoming the need of the hour. From 361 million internet users in 2000 to 4.6 billion in [...]
User experience is one of the important aspects of marketing these days. It has now gained the ‘topmost priority’ tag in the digital marketing world. Almost every brand now [...]
Digital marketing or online marketing came to prevalence with the growing use of the internet. With the advent of COVID-19, people worldwide were confined to their homes and businesses [...]
Whether buying products, looking for answers to multiple questions, directions to a location, etc., today's online audience do not waste a second going online. In today's digital world, the [...]
As online marketing is different from traditional marketing, it offers excellent opportunities to expand your business's global reach. This helps you increase brand awareness to a wide range of [...]
If you are a business owner, chances are you spend a significant amount of time looking for the best opportunities to promote your business. While SEO and PPC are [...]
