The online marketing buzzword – “Content is king” is becoming more and more relevant. A well-crafted content educates potential customers about your products or services, nurtures prospects and improves [...]
E-commerce marketing has been laid open to constant changes with rapidly evolving technologies in the field. The e-commerce products list keeps growing and advertisements during the holiday season even [...]
With easy access to internet services, online marketing platforms attract more users than traditional marketing. Nearly 4.6 billion people use the internet and businesses of any size cannot miss [...]
As the holiday season is upon us, the buyers are in the market looking for Christmas gifts, New year greetings, pictures, special offers, etc. You can seek efficient digital [...]
With various types of Google ads available to reach your target audience, you must leverage the power of Google display ads to advertise across multiple websites. The Google Display [...]
To get on the top of the search results page, feature snippets stand as one of the most valuable opportunities to put in play. Google featured snippets affect the [...]
With rapidly evolving technology, the digital marketing landscape is growing at a faster pace than ever. To keep up with the constant changes, you need to be updated with marketing [...]
With the technological revolution, the metaverse concept has become more dominant. It is believed to be the future of the internet. We are seeing innovations that were previously hard [...]
Social media marketing is an important part of an inbound-marketing strategy and helps to give your business a voice. With intense competition in the digital marketing world, attracting the [...]
A PPC ad or pay-per-click ad is a form of online advertising in which advertisers pay money to search engines every time an ad is clicked. Hence, your PPC [...]
With an increase in internet users from 2 billion in 2010 to nearly 4.6 billion in 2021, practicing online marketing is becoming the need of the hour. There is [...]
With changes in Google algorithms and ranking factors, the competition for ranking top in biggest search engine results is constantly increasing. Among various SEO techniques employed to enhance the [...]
Before launching a website, you ensure to work on every aspect that makes it user-friendly and by extension, mobile-friendly. You do this as the aim is to see it [...]
Doing anything for the first time can be an intimidating process. So, getting started with Google Ads may seem to be a difficult task if you have never done [...]
In the digital world, customers today are bombarded by marketing messages and brand names. All the labor that you put in building brand awareness, comes full circle when your [...]
Today the whole world is revolving around gadgets and we are gradually moving towards adopting mobile devices. They are portable and easier to handle as compared to laptops and [...]
Google Ads, formerly known as Google ad Words, is an advertising platform by Google that allows you to show paid ads on the search engine. With over 4.8 billion [...]
Over the past few years, the world of paid advertising has evolved significantly. With around 3.5 billion searches per day, Google gives you the best opportunity to get in [...]
When the audience searches a query on a search engine, different results are displayed on SERPs (Search Engine Result Pages). This begs the question, how these different results entice [...]
Generating profit for the business is the goal of every digital marketing campaign, be it SEO or PPC; and if that goal is realized in a short time, then [...]
