Do you know what makes your website rank on Google SERPs (Search Engine Result Pages)? Using relevant keywords in the website content may be one of the reasons for it. High traffic keywords can help digital marketing agencies to optimize their client’s website.
You can research appropriate keywords for your website either by Google Trends or Google Ads Keyword Planner tool. Google trends are very popular these days and display a graphical representation of keyword research results, but if you want to know the results more statistically, you can always opt for Google Ads Keyword Planner Tool. It will show you the average traffic for keywords in numerical form.
Let’s give you a brief explanation of how to use these tools to find relevant keywords for your website.
What are Keywords?
Keywords are the words, phrases or queries that people type into search engines and in return, the search engine gives relevant results. Keywords could be a single word or a combination of words. For e.g., here you can see the result page for the keyword “MTD reports”
Why keyword research is important?
Keyword research is a vital process for digital marketing agencies who provide digital marketing services to run their client’s websites.
If your clients have an ad budget then you can provide them (pay-per-click) PPC keyword research service where you can search specific low-budget keywords for your client’s website PPC ads. This is how advertising works; an advertiser bid for the keywords and select those keywords that can make their search results get a space on top in Google SERPs (Search Engine Result Pages). It is important to build up a keyword bidding strategy in order to obtain accurate keywords for the website.
A relevant keyword can make a website appear on top whereas an underperforming one can drag it down. After developing a marketing strategy for your website, the first step is to conduct proper keyword research before adding it to your website. Moreover, it is also important to strategize SEO and content marketing to rank your website on top.
Okay, now you must have understood the concept of keyword research and why is it so important to choose specific keywords for your website. I mean, if you are running an online grocery store then you obviously don’t go for keywords related to digital marketing services.
You must be wondering what keywords will go with your website, how to find the traffic on those keywords, and from where we can get all these information related to the keywords.
Well, you can take the help of two tools for your keyword research: Google Trends & Google Ads.
Google trends
Google trends is an amazing keyword tool, use to conduct keyword research for your website pages. Different digital marketing agencies or ad agencies, with the help of this tool, can research high-traffic and relevant keywords for the websites. Inserting high-traffic keywords can also help in maintaining the SEO of the website.
There are many ways to use this tool to find accurate and relevant keywords to gain more traffic on your website.
Here, we are going to discuss a few tips that can help you understand how to use Google trends to select the perfect keyword and what are the parameters you should be considering while choosing keywords.
- Nitty-gritties of keyword search volume
Keyword search volume is the number of times a particular topic is searched in a given time frame. In Google trends, you can monitor how the volume of keywords is increased or decreased with the help of a graph. For e.g., have a look at the below graph. You can see how the search interest of viewers has varied over time. Here, you can see the changes that occurred in the popularity of the keyword.
- Recognize seasonal trends
Getting the result in a graph format have lots of benefits itself. You can easily spot the increase and decrease in the number of searches for the keywords. With this, you can easily monitor what keywords are trending and what keywords are best suited to your website, at a particular time. This also helps in running your SEO campaign and maintain search engine optimization of your website.
You can also consider the below graph. Here, you can notice that the demand for Lasagne is high in December. So, interest in a keyword also varies from time to time.
- Avoid sudden hopping on trendy keywords
Some keywords are famous for a particular period of time. Maybe a new product was launched in that duration or it’s a fad. It’s better to avoid such keywords, as you can see in the below graph the keyword “Nokia” had a huge spike in January but after that, it didn’t get much response. So, if you are thinking that you can attract users by adding these keywords, then sorry! That’s not going to happen. Hence, my suggestion is to go for keywords that are trendy and have high traffic.
- Say no to unicorn keywords
Unicorn may sound fascinating but, using these kinds of keywords may be a bad idea, as normally they are not that helpful in gaining traffic for your website.
They are mostly generic keywords; in the place of unicorn keywords, you can use more service-related or product-related keywords that are may be relevant to the business or website.
- Search relevant and latest keywords
Keyword research is an important task and this keyword planner tool provides you the benefit of trending keywords that could be relevant to your website. Adding more trending keywords to your website will bring qualified traffic to your website that can also help in ranking your website.
- Find topic related keywords
It is also important to keep the main topic in mind while doing keyword research. Talking about the topic, it is irrelevant to add “white shoes” to a digital marketing services page. You can use “digital marketing services”, “white label SEO services”, “Outsource SEO services”, “SEO reseller services”, “Outsource PPC services” instead.
Even though these keywords are directly not related to the topic, but with time they will highlight your website’s services and help in increase the traffic.
Many digital marketing agencies use these keywords to highlight their SEO and PPC related services.
- Predict trending keywords
Google trends always show the interest of the users for keywords. It also acts as a mirror that shows you the actual change of traffic on the keywords. By using this keyword planner tool, you can also predict the trending keywords that will help your website to maintain the ranking position in the future. In this way, you can plan ahead and prepare your website for traffic boosting opportunities in the coming days.
While predicting keywords, you can take the help of this prediction from the Google team on subject matters that are going to rise in 2021.
- Use video SEO
You can always choose video as a marketing tool for your business. According to HubSpot, 86% of businesses use video for SEO, it is a proven fact that using video as a marketing tool is a good way to attract users. In fact, 85% of internet users in US like to watch online video content and more than 50% would like to watch more of these video contents of the businesses or brands that they support.
Hence, we can conclude that video SEO is vital for search engine optimization.
You can also take the help of Google trends for this – all you have to do is to enter your keyword and change web search to YouTube search. After that, you can see the resultant keywords that are trending. You can also use these keywords in titles and descriptions in order to gain more users.
- Using long-tail key phrases
Normally it has been noticed that using phrases gives more clarity about the product or services.
For e.g., if you select a keyword for digital marketing services providers then instead of using SEO services or PPC services you can use phrases like SEO reseller services, private label SEO services, PPC reseller services, private label PPC services.
These keywords are less generic, have low competition but, high conversion rate. This will also have a positive effect on your SEO campaign.
Google trends give you the benefit of cross-reference of keywords based on their popularity, then you can combine different keywords and make your relevant long-tail keywords.
- Detect blind spots
Detection of blind spots is very important, there could be many keywords that we feel are important even though they are generic. It is quite possible that we can miss some keywords that contain users’ interest.
Smart use of Google Trends as a keyword research tool can help you to find relevant, related, and performing keywords. You can always match different keywords and create some of your keywords. This way you will get a clear version of what you want for your website.
- Use local SEO services and techniques
Using local keywords is a good approach to target local users. By using Google trends, you can specify the regions and can scan the keywords that are popular in those regions.
You can also use this keyword research tool to search the regions that need your services and products. After that, you can strategize accordingly to feed these keywords on your website. This is an excellent approach to run your SEO campaigns and maintain search engine optimization on your or on your client’s website.
Why Google Trends is the best for keyword research?
So far you must have gotten the idea of the parameters you need to keep in mind while doing keyword research in Google Trends. Now let’s give you a little brief on how to use it and why it is so trending these days.
The best part of using Google trends is that it is a free keyword research tool. You don’t even have to create an id to search a keyword. You can directly open this tool and start your keyword planning and searching.
How to conduct keyword research in Google Trends
To search a keyword, first of all open Google Trends and then in the ‘Enter a search term or a topic’ search bar, enter the keyword you want to search.
You can also select the region if want to find targeted keywords of that region. In this way, you can add those keywords to your website, which is also beneficial in running SEO campaigns.
After selecting the desired region and entering the desired keyword, click on the search button to attain the results.
You will be dragged to a page with the results related to that keyword.
Here, a graphical representation of the result will be displayed on your screen. It will help you to understand the data more efficiently.
Some key features of Google Trends
Talking about the features, you can spot many other options that make Google Trends best for keyword research.
- The first thing that should grab your attention is that it comes with a ‘compare’ column next to the ‘search term’ column. Here, you can enter another keyword to compare from your base keyword, this way it becomes easier for you to choose an appropriate keyword for your website.
You can also enter more than one comparison keyword; all you need to do is to click on ‘Add comparison”, enter the new keyword, and press the enter key.
The results will be represented graphically so that you can easily compare the keywords and choose the most specific keyword accordingly.
- You may have chosen the region to get location-specific keywords, but in case you forgot to pick the location initially then you can always select it later on the result page of your keyword.
Just click the first drop-down menu below the search term column and select your desired region from the menu box.
- Another interesting feature of using Google Trends is that you can select and customize the time range to get keyword-related information.
In the 2nd drop-down menu box, you can select the time range to know the highs and lows of a specific keyword in that time frame. You will be provided many options to choose a specific time frame for your keyword result.
You can also customize the time according to your need.
For that, click on the last option i.e., ‘Customize time range’ in the drop-down menu box.
Choose the desired time range, then click on ‘Ok’.
You will get the graphical result according to that time range.
- Next, we are discussing categories, this keyword tool comes with a wide range of categories for keyword research.
You can click on the 3rd drop-down menu box from the left to select a particular category for the keyword. You will be having numerous options so just go for it, select your desired category, and as you know you will get the result graphically presented.
- The last option is to choose the search zone for the keyword. You can select the desired zone where you want to complement the keyword.
For e.g., if you want to gain traffic on your YouTube page then you can opt ‘YouTube Search’ option. It will show keyword result that is popular in that zone. You can then select if for the page. There are many other options you can pick.
Difference between Google Trends and Google Ads keyword research
Google ads keyword planner tool is a keyword tool that is present in Google Ads. Both Google Ads keyword planner and Google Trends are equally efficient and excellent keyword research tools, but there are some differences that you should be aware of.
- Google trends graphically represent the information related to keywords whereas in Google Ads keyword planner, the information is represented statistically.
- You don’t need to create an account in order to do keyword research in Google Trends, but in order to do the same using the Google Ads keyword planner tool, you need to create a Google Ads account and after gaining access you can start with the keyword research.
- Google trends is completely focused on keyword research whereas in Google Ads has an arsenal of different tools to help your ad function efficiently.
- There is no search zone or compare feature in Google Ads keyword planner tool, but those features are present in Google Trends.
- Google trends is more user-friendly keyword tool for keyword research as compared to Google Ads keyword planner tool of Google Ads.
Wrap up
Now, after reading the blog you must be having a clear understanding of Google Trends and why it is the best tool for keyword research. As already discussed, it comes with lots of features aiming to enrich the keyword research process. It is so user-friendly that anyone can easily use it without going under any training.
Any digital marketing agency that provide SEO services, PPC reseller services, or SEO reseller services can use this keyword tool in order to achieve specified keywords for their client’s website and can run SEO campaigns without any trouble. Not only this, they can always use it to do keyword research and add those keywords in their content to highlight their website and run SEO campaigns for their own company.
Keyword research is a tough task and is a part of search engine optimization, so if you’re facing difficulties in selecting keywords then you can always outsource keyword research services.
Reference:
A comprehensive guide on using Google Trends for keyword research
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