Have you ever notice the promotional tab in your email account? All the emails you get there are somehow related to some ad agency or to those companies in which you’ve expressed your interest online. You are the targeted audience for these companies and hence they can get direct benefit from you.
Similarly, when you are running a business, then you too would want to target such audience that can become your future customers. Let’s take an example to understand this – It is pretty obvious that if you are running an institutional business for standard VI to XII then there is no way that you would target the audience of every age group. Your desired target audience would be students and their parents who can buy your services for their children.
Hence, Email marketing works like that. Here, agencies providing digital marketing services build up strategies for their respective clients to target such audience who would be interested or have shown prior interest in their brand. There are a lot of benefits of running an email marketing campaign, of which you will be enlightened in this blog. When you’re done, you would have a better understanding of email marketing and how you can use it to boost your campaign’s performance. So, let’s get started.
Email Marketing
Email marketing is always considered as one of the best strategies. It is cost-effective, and the most direct way that can connect you with the customers. Your business will also get an attractive ROI if you are using this process.
Email marketing is a highly effective digital marketing strategy and results by using this strategy are incredible. If you are outsourcing digital marketing services the experts there build a strategy where emails are sent to prospective and existing customers that give a high possibility to gain loyal customers for a lifetime.
The email marketing campaign, if run smoothly, can convert prospects into customers and one-time buyers into lifetime fruitful customers. This always benefits your business and helps the business to gain more loyal customers.
As the customers here are targeted, there is very little scope of gaining non-beneficial clients for your business.
Why integrate Email Marketing with PPC
PPC and email marketing both are equally profitable for your business, but when they work together, it can improve the performance of each channel of your business. PPC campaign analysis can help your website to figure out issues that is causing hindrance to it and by resolving those issues the performance become better, similarly we can include email marketing analysis for analyzing the strategy.
You can run different types of PPC campaigns that would benefit your business/brand like video ads, search ads, display ads and mobile ads.
Following are few reasons why PPC and email marketing are a great match:-
- Use PPC to build your Email list
PPC services can actually help in creating a customer list that can be more profitable to you. By using platform like Google Ads you can target your audience and get many email addresses.
You can either send them notifications on the landing page or you can target email addresses directly when they make a purchase.
Landing page optimization is a great factor to gain more emails. If you have an optimized landing page then the user will definitely click on it and see your email ad. There the users can easily subscribe to it.
At the time of purchasing process, you can capture the details of follow-up customers as well.
- Test Email offers with PPC
Running Call-To-Actions, visuals and offers on a PPC landing page is an amazing way to test your email ads before sending them to your subscribers or targeted customers list. You can also opt A/B testing to know the performance of your email ads.
- Prevent overload of Email with the help of PPC marketing
When you take help of PPC marketing campaigns to create your email lists it allows you to keep your email ads fresh in customers’ minds. It won’t clog their email and make the ads appear a lot. The more your ad is visible the more there is a chance of users converting into customers. By wide-spreading your email ad on Google and emails, you can increase conversion rate without being repetitive and isolative.
Some Email Marketing tips you should know
Running email marketing could be really hard you need a perfect email marketing strategy to run the campaign smoothly. You can also boost email marketing with SEO, solely.
Here are some tips that can you can apply to run your email marketing campaign smoothly.
So, here it is.
- Understand the type of Email
To create an efficient email marketing strategy you need to be aware of the fact of your email types.
There are basically three types of emails: promotional emails, relational emails, and transactional emails.
Promotional emails usually talk about offers and sales and are self-promotional.
Relational emails give subscribers what they are promised like weekly e-newsletter, yearly e-books, etc.
Transactional emails include the following:-
-
- Welcome messages
- Sign up confirmation
- Confirmation letter of order to purchase
- Acknowledgments of changes to subscriber’s information
- They are very precise to the actions triggered by subscribers.
After knowing the email type you can easily build and run an email marketing campaign that will show marvelous results.
- Double opens strategy
In the double opens strategy, you send the same email to the customers who don’t open your email for the first time. But here’s the catch! This time, we make sure that the subject line is changed.
The send and open rate ratio of email are 10:3 which means that 3 out of 10 people may open the email for the first time. It is quite possible that the other 7 people won’t even consider opening it.
By resending the same emails to these people you can have the chance to get higher open rates and email marketing ROI (Return on Investment).
Before resending the same emails, just consider the following points:-
-
- Create a better call to action that can interest users to click the email.
- Optimize pre-header text.
- Choosing pay time is important.
- Don’t send it just after the previous one. It’s better to wait for 3-5 days to send the email again.
- Use of cliffhanger in subject line
Using a cliffhanger in your subject line is an effective email marketing strategy as you can make audience curious to click your email. You can send these emails to your email subscribers including interesting cliffhangers that may increase the possibility of opening email ads.
There are some stupendous examples of cliffhangers that has been a tried & tested several times and is efficient. For eg. –
“Sale! Sale! Sale! …”, “The secret of running ad successfully…”
But it is suggested not to use cliffhangers a lot because it may irritate your customers.
Creating cliffhangers is a tough job so hiring digital marketing service provider for this is not a bad idea.
- The CTA used must be related to the context
As a marketer, you may create an engaging subject line and marvelous email content, but you will also need to create a crafting call to action that can make the email reader click your ads.
To run successful email marketing campaign you need to focus on CTAs because a non-engaging CTA may lead to the campaign falling short on fulfilling its objective.
While writing CTA, instead of coming up with something generic, try to compile something different that can catch the reader’s eye. Just ask yourself three questions before doing so:
-
- Is it descriptive?
- Is it contextual?
- Is it hard to miss?
Just try that to make it more contexts related because if your CTA is engaging but if you are not talking about topic then it may irritate the users and that is definitely not a good thing.
- Pre-header should get equal attention as subject line
It is seen that most of the time the marketers don’t pay much attention to the pre-header text and this is where they lose opportunity!
You should understand that pre-header text is equally important and an approaching way to open rates.
It’s not a mandate to create pre-header by any means. However, using pre-headers presents us with a great opportunity to optimize it and get in the public eye, in essence, increase open rates.
- Make engagement a priority
Most of the marketers think that selling products and services is the only objective but that’s not true. I know it is the primary goal of your email marketing, but engaging customers for a long time is equally important.
You should always keep an eye on building a relationship with your subscribers as well.
Your email marketing campaign gets successful if you focus on customers’ needs more than just selling products as people join your email list to know more about your brand or business rather than buying products or services.
Engagement is the key to obtain good returns from your email campaigns in long term.
- Trim your subject line to make it mobile friendly
You must be aware of the fact that more than 60% of users are opening your email on mobile instead of desktop. So, it’s obvious that you won’t be having much space if you are creating an ad that is to be displayed on mobile.
There are some ways that can help you to cut it short.
-
- Use creativity
- Use symbols, emojis, or numbers.
- Use personalization texts.
- Use frequency capping
Email marketing can sometimes lead to frustrated customers. Nearly more than 40% of customers can mark your email spam or unsubscribe it.
You can use frequency capping to avoid over emailing.
Frequency capping is a method where you can limit the mail sent in a particular period of time.
- A/B testing your Email copy
Regular split testing is the best way to improve your email campaigns. When we do A/B testing do not pay much attention to your opinion as gut feeling can get far off the mark when it comes to email marketing.
There are few elements you should split test:-
-
- Subject line
- Email copy
- Call to action
- Form line
- Preview copy
Using A/b testing is a much better way to pick what’s right as compared to guesstimating.
- Maintain Email list
To maintain a good reputation of your business and to run email marketing smoothly it is advised that you remove bad addresses as that can affect your overall deliverability as well as reputation.
Too many marketers prefer to grow email lists, but they forget that too many subscribers won’t give much business. Having less but quality customers are more necessary so, try to build a list of email address with more quality customers instead of a bulky email list.
- Make it short
Length of an email does matter because if you think that long emails can add more subscribers to your business then maybe you are wrong.
But still, if you think that in email marketing the length doesn’t count then you can always go for A/B testing.
Digital marketing agencies are always willing to provide A/B for your email marketing campaign.
- Be updated
If you want to run an effective email campaign smoothly, then build up an email marketing strategy where you can keep your email ad updated.
When you choose to update your email ads you can definitely go for adding kinds of stuff but don’t forget that removing kind of stuff is too important.
Be aware of what is getting your email ads into trouble and avoid all those things if you want to add more customers to your business.
- Use technology wisely
If you are outsourcing email marketing services from digital marketing agencies, then make sure that the digital marketing services they are providing is worthy and they are going to strategize your email marketing campaign with the latest and relevant technologies.
If email ads are created with wise use of technology then the success rate obviously increases.
- Create great options
You definitely need a good email list to get the advantage of having many useful subscribers that can further turn into fruitful customers.
To achieve the above agenda, you need to create great optin forms that can grab viewer’s attention and can make them subscribe to your email.
You can experiment on different types of optin forms on different parts of your site. You can also outsource digital marketing services to create great optins.
- Know your audience
If you have started your email marketing campaign a few days ago then it must be hard for you to choose your audience.
But within the time you will get to know and learn about the types of audience. It’s better to know about the target audience as you will get more benefit if your mail is showing up in the email box of such audience that really wants to know about your brand.
I mean, there is no point in having tons of audience if you are not getting any business from them.
Wrap up
Email marketing is something that is considers being very popular these days. This is a cheap way where you can do the marketing and get in touch with the customers and subscribers directly.
You must have thought about the amazing tips to boost your email marketing campaign and hence the most important thing that you need to take care of is your customer list. A perfect email marketing strategy can help you analyze different aspects of email marketing.
Your email list should be precise and targeted and in that way you can get many customers. Be free while creating an email ad and try to make it more topic-related, in that way you can attract more customers to your email ad.
Just read the above blog to get some amazing tips that can actually boost up your email marketing campaign.
Reference link
Leave A Comment