The ultimate guide on how to write SEO-friendly blogs

With traditional marketing taking over online marketing, having an online presence is becoming the need of the hour. From 361 million internet users in 2000 to 4.6 billion in 2021, the statistics enlist the growth in the number of online users. The online marketing techniques focus on multiple points like page loading speed, product page descriptions, keyword research, etc. However, for websites providing updates on digital marketing, culture & arts, etc., writing SEO-friendly blogs is quite vital. You need to focus on writing great content and keep the users interested. In this blog, we will discuss how to write SEO-friendly blogs that help increase brand awareness, increase users’ trust, and much more.

Blogs, as we know, are a medium for sharing information that gained popularity with the rise of the internet. Using blogs for communicating information or content that we wish to represent to the visitors is vital. Blogs face enormous competition, so being creative can give extra points to this textual and visual representation and boost SEO. Thus understanding the structure of a blog and what makes it SEO-friendly becomes extremely important.

What really is a blog and why is it necessary to make it SEO-friendly?

A blog is a discussion or information provided by an individual, group, or corporation. It contains the thought, beliefs, suggestions, etc., to be delivered to the target audience. The page content, which is to be shared with the audience, needs in-depth research. Research ensures that the right and updated information is handed to the visitors. The more relevant the information, the better the chances of a high ranking in SEO websites.

Before further elaboration about blogs, we might consider clearing our basics about “SEO” and the process that helps us obtain an SEO-friendly tag. Search engine optimization (SEO) is a process through which search engines like Google, Yahoo, Bing, etc., rank you higher in search engine result pages (SERPs). The higher your website ranks, the more audience you attract. Audience attraction intensifies the process of having more traffic on your blogs. This is one way how you can have SEO-friendly blogs. When you have an increased number of users on the web page, it ensures that the users are interested in your content.

How to write SEO-friendly blogs?

A good blog provides a high rating through user reviews and a high ranking in search results if the content is relevant to the user’s search intent. To make your blog stand out, you need thoroughly researched content and it should be created in accordance with the target audience. Your audience should be well defined to make your research fruitful in providing optimum users-satisfaction. You cannot share information about “best army training schools in California” with a 60-year-old audience; that would be irrelevant.

• Page content – The page content comes under the umbrella of on-site SEO, i.e., it is mainly in the hands of the creator of the blog of what relevance it holds. The information presented in your content plays a vital role in deciding your internet fate through audience review and by the search engine crawlers who navigate through your website. As specified in the title and meta description, good and relevant information gets you a place in a list of high SEO content.
• Topic research – Another essential for your perfect SEO blog is the research of the topic. Thorough research provides scope to enhance visitors’ satisfaction as they are presented with relevant information which lures them to spend more time on your page. Providing well-researched information to engage the user’s interest in your blogs is one of the important aspects of being an SEO-friendly blog. Research gives you the power to put your content confidently and prepares the base for future visits of the audience, which will now be much easier as content has been presented well to them.

• Selection of target audience – The type of audience you wish to cater should be well defined. Content that attracts the target audience gets you a positive rating. Suppose you are writing a blog on where to find “Perfect heels for women in their 30s”, your audience is well specified through the title, making it easier to magnetize your desired crowd. These elements of your produced content positively affect your blog’s ranking. It also saves you from adding unnecessary information to your page content that might not have been possible if the target audience selection was not made properly.

• Right choice of keywords – Perhaps the most crucial element of all is the right choice of keywords. Keywords are the phrases researched and chosen by the digital marketing agencies through keyword research tools to match the search terms of the users to let them easily locate the website. A visitor trying to find a website or a related page to their search intent types their search terms, that is why matching the keywords to the search term becomes essential to rank high in SERPs. The foremost task a user is going to perform is to type something to search so a better choice of keywords is recommended.

You may find your right choice of keywords using Google Ads, an SEO tool by Google. Keywords that hold high keyword ranking will always get you better results, which will lead to the progression of the desired outcome. Remember to use 5 to 8 keywords in your blog related to your page content to give the users more options to locate your content and the meta keywords for crawlers to better understand your page’s content.

• Inbound and outbound links – Inbound and outbound links are the most undervalued elements of blogs or websites but give far-reaching results. Both are equally important for the optimization of our blogs. In inbound links, we provide backlinks from our site to another site to let visitors have extra information that cannot be provided within a single blog.

Outbound links create a strong reputation for your web page as it rewards you with out-page optimization. It helps your visitors get thorough knowledge that may be missing or incomplete on your site. This is because of the limited scope of the extent to which information may be shared or because you didn’t need to give details about that particular topic. While an outbound link lets visitors of other sites reach you, an outbound link builds the trust of your site in the search engine regime as it is a positive indication that also ultimately leads to achieving SEO goals.

• Keep updating and upgrading the content – Constant updating and upgrading of the content are required to fit the marketing trends. You are the master of your content and it’s your duty to keep your content updated to the growing demands of the target audience and set high standards distinguishing your content from your competitors. These efforts add value to your content which ultimately crowns you as the king of the internet world, simultaneously fulfilling the SEO algorithmic requirement to rank your blog higher in SERPs.

• Taking good care of image optimization – Choosing mobile-friendly images for your blogs. Use pictures from the websites that give the authorization to utilize them in your content. You need to select the correct size and format in which your image needs to be uploaded and one of the most important aspects is not to use a copyrighted image for the page content.
• Apply efforts to achieve call to action – One of the main aims of internet marketing is to successfully achieve the call to action. Different brands have a different call to action depending on their current needs related to the product. Thus planning your call to action and concentrating efforts on achieving it becomes one of the priority tasks. Your call to action can be as simple as an appreciation message of like/share, or it may have a transactional motive like “click to buy”. Try to convert the traffic into leads and further convert leads into convergence.

Now, as we are clear about the principles that make our blogs optimized, we also have to understand some key elements that may negatively affect our optimization, which is unaffordable to the time and intent poured into creating an SEO-friendly blog.

• Avoid unnecessary linking – Giving backlinks is essential to your blog, but it may sometimes also create problems if done in an unplanned manner. Giving links is crucial, but it should come with a purpose. Linking to relevant information is the only essence of the linking process. Redirecting the data that cuts out visitors’ precious time will only reward a thumbs down to your blogs.
• Stop being monotonous – No matter how well researched your content is and how much target audience specifications have been taken care of, it would help if you have unique and engaging content in your presentation. Being monotonous takes the extra point away even after so much hard work, which was meticulously followed in forming a well-planned structure of your page content.

• Say ‘No’ to jargon – In-depth knowledge of content varies between a professional and a visitor whose aim is to understand what the data creator provides quickly. Use simple language that matches the intent of the target audience’s understanding. Using technical words according to your sphere of comprehension, neglecting the visitor’s understanding, is a leap forward in using your knowledge to your disadvantage.
• Unorganized sequence of presentation – Kurt Zadek Lewin, ”Gatekeeper Theory” might provide some insights into the issue. Gatekeeper Theory, suggests that a gatekeeper blocks the unnecessary information from passing the door, which leads to a group/society. In this way, the gatekeeper controls the communication outcome, which never passes their door. Likewise, you are the “gatekeeper” of your content; here, your task is not to block the information but to program a sequence of what reaches the visitors’ entrance first. This will create enthusiasm for them to know more and also multiply the time spent on your blogs. Your content becomes SEO-friendly when arranged in a manner that gives maximum productivity.
• Neglecting the scope of feedback – A common mistake people look over is not giving space for feedback. Your target audience should have methods to rate your page content. Their remarks help improve your strength and avoid mistakes that were pointed out, ultimately bettering your future strategy and content. You need to provide the social media links to your account, resulting in quality communication with visitors, understanding their intent and requirements, and following up accordingly.

• Not emphasising on tag and meta description – Tag and meta description are the first content insight to the SERP visitor. A proper and to-the-point description directs the unorganized concentration of your potential visitor towards your content. It can be considered the entrance of your house, “a good entrance gets more attraction”. The best practice for an ideal title tag is a 60-70 character limit and the meta description should not be more than 160 words. So, make sure to emphasize tag and meta description compared to other elements of your blogs. Make sure that you don’t let the herd of scattered target audience jump onto some other meta descriptive entrance leaving behind yours.

As of now, we have come across all the necessary elements of what makes your blogs stand out in this arena of the internet or what affects it negatively. Also, the comprehension of keywords & the meta keywords ensures that you have an SEO-friendly blog to have a better ranking on the search engines. One more question that strikes our ambitious mind is, why choose the internet to propagate your content?

1. 1. Wide range of traffic
   2. Rapid Growth Rate
   3. Trace the audience
   4. Instant and true feedback
   5. Scope of timely changes to the content
   6. Quick access
   7. Visitor-friendly time allocation
   8. Time and cost-saving method
   9. Easy to decipher visitors’ intent

Conclusion

The internet provides uncountable opportunities equally to every user ready to utilize this medium to their advantage; it might not be possible if knowledge of the principles that benefit your content is not comprehended. The right kind of page content, the decision of relevant keywords, and meta keywords that hold proportionate keyword ranking related to the information that your blogs are going to put forward is an obligation to flourish your blog’s reputation. It helps make it SEO-friendly, giving it a good rank in SEO content pages.

These technical aspects cannot be ignored if the aim of sustainability in this highly competitive medium is a sole purpose. It is not a one-day affair but rather a long-term relationship that, with time, builds trust and assurance in the eye of the target audience. The more users are associated with your brand higher the chances of generating traffic and opening the door to endless conversions. If you find writing SEO-friendly blogs a challenging task, you can get in touch with a digital marketing company with expertise in content marketing, email marketing, SEO reports, SEO audit, etc. The SEO professionals have expertise in handling every minute of content writing and handle all the matters with ease. 

References

• SEO for beginners: An amazing guide to search engine optimization
• Search for beginners: A Guide to keyword research