Online marketers have been captivated by the multiple features of artificial intelligence that make their marketing work easier. AI is increasingly used in various digital marketing domains, making it more convenient for businesses to work on plans and strategies to achieve their marketing goals. The increase in artificial intelligence is evidenced by the fact that even Facebook has entered the Metaverse, a virtual reality platform that can impact digital marketing. Read our blog on “How Meta (Facebook) will impact digital marketing” to learn more. With the help of AI content writing tools, businesses can quickly generate content, saving them time and allowing them to complete mundane content tasks more efficiently. However, despite its numerous benefits, AI has some drawbacks. In this blog, we will discuss what is AI-generated content and the pros & cons associated with using AI content writing tools.
What is AI generated content?
AI-generated content is writings the software delivers for the keywords, search terms, phrases, blog topics, articles, etc., entered by the user. These AI content generation tools work with the pre-designed algorithm. As these work with a defined set of coding, the content writing tools must be provided with a clear intent of desired results. These tools focus on audience segmentation and collect critical data to display results as per the user requirements. The AI content tools scroll multiple websites and then extract the relevant information related to the user’s search query. The tool then modifies the content into its own words and provides valuable content to consumers.
Pros of using AI content writing tools
- Writing efficiency and scalability – The essential benefit of using AI writing tool is that it enhances writing efficiency. These AI tools for content writing increase the scalability of the page content as more users are engaged with the website content. The AI tool helps increase efficiency as the content is delivered in less time. A human content writer would take much longer to do all the research and write a blog. So, when AI tools do this work, it scales the number of content on the website.
With the use of these AI writing tools, marketers have the opportunity to personalize their content. As in PPC ads, you focus on ad personalization to target the relevant users to click on the ad. Even in email marketing, you focus on personalizing the email campaigns so that the audience’s interest is engaged. With the help of AI writing tools, you can increase the effectiveness of the content by personalizing it for various geographic areas, using different languages, etc. These tools offer multiple other benefits like writing articles, headlines, suggesting meta titles, meta descriptions, and much more.
- AI content helps save time – The next essential benefit of using the AI content writing tool is that it helps save time. These content-writing tools work on a predefined algorithm, scrolling multiple websites before displaying the results. These content tools save time by providing the content in less time.
As in website SEO, you focus on content marketing to ensure that the target audience moves ahead to navigate through different website sections. The more the users are engaged with the content, the higher the chances they take the intended action. These tools save time by reducing the research work. It also helps save time as users do not have to write the blog manually, and reduces the mechanical work.
- Cost-effective – Using content writing tools is cost-effective as you only have to pay for the cost of the writing tool. The premium version of the tool provides you with advanced features that help in generating quality content. This content grabs the users’ attention and lures them into choosing your website for the relevant search queries.
When you hire quality content specialists to write blogs, articles for guest posting, etc., you have to pay hundreds of dollars per project. The price of paying these content specialists varies depending on many factors, such as:
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- Length of article.
- Technical knowledge of the topic.
- The number of articles.
These content writing tools are cost-effective when developing brief and eye-catching content. E.g., You hire content specialists to write website content, ad copies for paid ad campaigns, etc., so you have to pay them. With the help of these website writing tools, these payments are nullified, which helps you save money. However, with the use of these tools, the cost is reduced.
- Performs extensive research – The next essential benefit of using AI content writing tool is that it performs extensive research. When you begin writing a blog or start writing great content for your website, you begin with conducting keyword research. This focuses on choosing the primary and secondary keywords that help show the relevant results for the users’ search query. You select the relevant keywords based on search volume. You then have to do extensive research for the blog topic, which includes knowing the topic and framing an outline of the blog that needs to be included in the content.
With the help of a website content writing tool, you do not have to perform such research as all this task is done by the algorithm set by the tool. The tool takes a few minutes and then brings the blog content to the screen. The result displayed is shown after performing extensive research. With the help of this tool, you do not have to focus on conducting market research to know which keywords to target, organizing the content, etc. All this work is done by the AI writing tool, which helps save time. Whether you are using any form of online marketing like running email marketing campaigns, content marketing, paid ad campaigns, etc., it is vital to conduct research to determine the essential SEO KPIs that need to be focused on when writing the page content. The content specialists can then optimize the content per the website design.
- Helps in SEO optimization – Another essential benefit of using AI content writing tools is that it helps in search engine optimization. ‘Content is king’ is a very popular saying every marketer knows. So, when working on search engine optimization techniques to improve the website’s performance on the SERPs, the critical point to focus on is website content. The more engaging the content on the website, the better the chances of the visitor converting to customers.
When you work on SEO optimization to enhance the web ranking, there are multiple on-page and off-page SEO ranking factors that you need to optimize. You work on improving the title tags, meta descriptions, headlines, internal links, etc., so that the SEO campaign performance increases. So, with the help of an AI writing tool, you can have the best results for your content part in your on-page SEO optimization strategy. It helps you to have better results with titles, headlines, etc. This is where AI SEO content writing tool helps to save marketers time. As in a PPC ad campaign, you keep updating the ad description, ad group, etc., so that you get all the latest marketing trends to lure the target audience into clicking on your PPC ad. Similarly, when you work on updating the page content on the website, AI content writing tools provide you with multiple ideas. These content writing AI tools generate ideas after scrolling multiple websites for the keywords or search terms entered.
Cons of using AI content writing tools
- Quality concerns – The cons of using content writing AI tools is that there are quality concerns with the content. By discussing quality concerns here, it does not mean to say that there are chances of spelling errors, sentence fragmentation, etc. It means that the content provided by these tools may not meet the marketer’s expectations.
AI content writing tools rely on algorithms for producing content. So, when these AI tools generate the content, there are chances that the tool does not match the required tone that you are looking for. As in website SEO, you focus on avoiding the black hat SEO techniques to increase traffic on the website, link building, backlink analysis, increasing organic traffic, etc. This also reduces the chances of search engine penalties so that Google’s algorithm does not penalize the website. Instead, you use the white hat and gray SEO techniques that help achieve the desired goals. Similarly, AI tools can use both the black and white areas related to a topic (until algorithms are installed for them). This may lead to search engines flagging the content as they may find the content is the same as the other websites. You must ensure that you have authoritative content and informative content so that the content ranks better on the website.
- Chances of plagiarism – Another drawback of using the AI content writing tool is that there are chances of plagiarism. This is certain as the content produced by these tools is searched for on different websites on the internet and then presented. So, there is a high chance of quality concerns with the type of content being produced.
Ranking high on the search engines is the essential point every marketer focuses on so that more potential users see the website for search queries. However, to achieve the desired position on the search engines, it is essential to avoid duplicate content. When you have unique content on the website, you avoid search engine penalties, and the page authority of the website increases. You need to focus on writing unique content so that the target audience’s interest increases. When you have content generated from the AI writing tool, you need to ensure that it is updated content so that the target audience believes that your website provides relevant content. E.g., responsive ads becoming the default type for expanded text ads. So, you need to ensure that your blog on expanded text ads mentions this update.
Google or any search engine appreciates unique content. Content writers prioritize working on unique content to increase users’ trust in the business and avoid any penalties. The more relevant content you have for your website, the higher the chances that the relevant traffic gets in touch with your business. You can conduct SEO audit and prepare SEO reports to analyze the performance of your SEO campaign. In the same way, you can prepare report on content marketing to improve the perofrmane of essential KPIs and generate leads with the website content.
- Requires human intervention – Another drawback of using AI writing tools is that it requires human intervention. As the content is written by the algorithms used by the AI tool, so there are many hidden points that you need to work on. These include working on internal links, external links, optimizing images(if any), product descriptions, etc.
As you have the best knowledge of your business offerings, you need to present your users with the best results on your landing page to work on customer retention and acquisition strategy. Content is the first point of contact to display the desired message to the target audience. So, you need to have great content on the website that lures the users to navigate through different sections on the website and take the intended action. You need to update the discounts & offers (if your business provides them) to ensure that the relevant users take this offer and convert into customers.
It is quite evident that human intervention is required at multiple stages to display the desired results to the users. Whether you are running an e-commerce website, running email marketing campaigns, performing content marketing, etc., you need to keep updating the content with the latest marketing trends to lure the users into taking the desired action. The image below shows that it requires human intervention to make the content unique.
- Search engines devalue your content – When you have content written by AI tools, then the search engines devalue your content. It happens because search engines prioritize unique content, which may not be possible from the AI content writing tools.
Moreover, every business has different offerings, so writing content based on the business offerings is essential just to post content. You focus on SEO pagination to ensure that the search engines easily find your website pages or the users easily reach the desired page for the desired results. It is vital here that you avoid keyword cannibalization. Similarly, to have your content ranked on the search engines, relevant high-traffic keywords must be added to your content.
With multiple Google ranking factors used to display the results, like Google EAT, keyword relevancy, etc., it is vital to have unique content. When the Google bot performs crawling & indexing on the website, it helps them to display the relevant results. So, using AI writing tools may not produce the desired content, which leads to search engines devaluing your content.
- Lacks creativity & originality – Another disadvantage of using the AI content writing tool is that it lacks creativity & originality. The AI writing tools have their own algorithms for creating blogs, articles, etc., for the keywords or search terms entered. It works like the search engines have their algorithm to rank the website on the SERPs. E.g., Google’s ranking algorithm has its factors to rank the website on the SERPs. So, when you have duplicate content, the chances of the penalties increase. The lack of this original content leads to lower impression share, reduction in organic traffic, etc.
It is thus critical to have original content present so that the search engines prioritize the content to rank it higher on the SERPs. Like in PPC ad campaigns, the focus is on writing unique ad copies, ad descriptions, etc., to attract the users’ attention to the ads. Similarly, you must have eye-catching headlines, great product descriptions, etc. You must ensure that you describe your product offerings better so that most of the users’ doubts are cleared at the early stage. Even when advertising on the social media platforms like running Facebook Ads, LinkedIn Ads, YouTube Ads, Instagram Ads, etc., the focus is on attracting users to click on the ad. You add ad extensions like product extensions, app extensions, call-out extensions, structured snippet extensions, etc., to inform the users about the business offerings, creating a sense of urgency among them to click on the ad. In the same way, your content on social media platforms needs to describe more on your business. It may not be possible from content written on the AI tools and requires more human intervention to personalize the content.
Content writing tools
Multiple content writing tools are available and depending on the product offerings, you can choose the tool. Some of the tools that have become word-of-mouth marketing are discussed below.
- Jasper – Jasper is the AI content writing tool widely discussed among online marketers. This tool automates the content writing process and helps to generate quality content quickly. Jasper AI tool has multiple features like writing content, providing advanced analytics to track content engagement, and identifying potential areas for improvement.
- ChatGPT – ChatGPT AI tool is a natural language processing tool that uses artificial intelligence to process information like human conversations. It assists with tasks such as writing emails, essays, blogs, etc. It has taken the online marketing world by surprise as it caters to writing content as per users’ requirements.
- Writesonic – Writesonic AI tool is an AI-generated content writing tool that creates engaging content. This creates content as per the users’ requirements in a lucid manner. It provides quality output and is a good option for users looking to get the writing work done by the AI tool.
Conclusion
AI content writing tools automate content creation, meaning they can create high-quality content faster and more efficiently than ever before. However, there are multiple pros and cons of using the content writing tool, which ultimately comes down to what works best for you. AI writing tools are the best if you want a fast and easy way to create content. With the use of these tools, you do not have to spend on hiring content specialists, wait for hours to get the content created, etc. It helps save time, and you do not have to wait long to get the results. However, these content writing tools have drawbacks as it does not focus on personalization, cannot induce business discounts & offers, etc. It leads to human intervention, and the content writers have to work on optimizing the content generated from the AI content writing tool. So, it would help if you analyzed in advance whether your goals are achieved with the AI writing tool to have a positive ROI.
References:
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