Running an effective PPC ad campaign to make the relevant audience click on it requires focusing on keyword research, UX, relevancy of your Google Ads, landing page experience, etc. [...]
Different from traditional marketing, the online marketing world inculcates various marketing techniques like running PPC ad campaigns and search engine optimization strategies to get in touch with the target [...]
With various types of Google ads available to reach your target audience, you must leverage the power of Google display ads to advertise across multiple websites. The Google Display [...]
With rapidly evolving technology, the digital marketing landscape is growing at a faster pace than ever. To keep up with the constant changes, you need to be updated with marketing [...]
A PPC ad or pay-per-click ad is a form of online advertising in which advertisers pay money to search engines every time an ad is clicked. Hence, your PPC [...]
With an increase in internet users from 2 billion in 2010 to nearly 4.6 billion in 2021, practicing online marketing is becoming the need of the hour. There is [...]
Doing anything for the first time can be an intimidating process. So, getting started with Google Ads may seem to be a difficult task if you have never done [...]
Google Ads, formerly known as Google ad Words, is an advertising platform by Google that allows you to show paid ads on the search engine. With over 4.8 billion [...]
Over the past few years, the world of paid advertising has evolved significantly. With around 3.5 billion searches per day, Google gives you the best opportunity to get in [...]
When the audience searches a query on a search engine, different results are displayed on SERPs (Search Engine Result Pages). This begs the question, how these different results entice [...]
Generating profit for the business is the goal of every digital marketing campaign, be it SEO or PPC; and if that goal is realized in a short time, then [...]
We live in an era of data-driven marketing and modern-day businesses make decisions on a scientific approach and relies on data. We want the best for our business websites [...]
A well-crafted product page with proper CTAs in place, high-quality product images and descriptive content plays a huge role in convincing the visitors to convert. The product description helps [...]
Have you ever observed what makes you invest your time on a web page? Okay! Suppose that you searched for something on a search engine, you get related result [...]
Do you know what makes your website rank on Google SERPs (Search Engine Result Pages)? Using relevant keywords in the website content may be one of the reasons for [...]
Google Search Console provides a wealth of insights that help in boosting organic or paid campaigns. Not only that, it is also an easy tool to operate and understand. [...]
Communication is key. No matter which field or sector, clear and effective communication with the marketing team is the basis on which work gets done. The global pandemic has [...]
PPC or Pay Per Click Advertising is one of the most effective forms of online marketing. As the name suggests, advertisers pay each time when their ad is clicked [...]
Google has quite an impressive arsenal of tools that it provides for free to plan and optimize ad campaigns, and AdWords Auction Insights is one such tool. We all [...]
