Social media marketing is an important part of an inbound-marketing strategy and helps to give your business a voice. With intense competition in the digital marketing world, attracting the target audience’s attention is easier said than done. Social media is becoming an enduring reality of online existence. As a digital marketing agency, you need to work on an SEO plan and strategy to attract potential customers to the website. You need to approach social media platforms as an advertising platform and work on social media marketing strategies to make the relevant audience move down the marketing funnel.
With nearly 1.73 billion daily active users, digital marketing agencies have a wide user base to reach their target audience and increase sales for their business. There are various social media platforms like Facebook, Twitter, Instagram, etc., and you need to target the relevant audience that uses these platforms regularly, providing them with the ease to get in touch with your business 24/7. The ultimate goal of an SEO Company advertising on social media platforms should be to build brand awareness so that any relevant user who comes across the product or services of the particular brand is interested in making a click, reaching the website, and taking intended action. From fine-tuning your profile to experimenting with content marketing, email marketing, etc., we will have a look ahead on how to build brand awareness on the social media platforms to boost user engagement and increase chances of prospects to become buyers.
What is brand awareness?
In today’s technological world, while working on a digital marketing strategy to rank top on SERPs, you also need to focus on social media marketing to increase brand awareness. The ubiquity of advertising on these social media platforms greatly influences how your business establishes a brand presence, ultimately increasing awareness. Now that your SEO Company has access to such a wide audiences, you should focus on conducting keyword research, optimizing page speed for mobile websites, increasing page load speed, getting quality backlinks, etc., to increase traffic on the website.
Brand awareness is a term that describes how familiar users are with a brand. It helps an SEO Company to understand how recognizable the brand is to its target audience. Establishing brand awareness is a powerful marketing strategy that leads consumers to develop an instinctive preference towards a brand. It helps in increasing the trust of the users with your brand and they do not have a second thought in availing of your services. It makes the user know your unique selling proposition (USP) and what makes your business stand out from others. Whether you are beginning to advertise or already running an advertisement company, you need to work on brand awareness strategies so that the users have confidence in buying your products or services.
How social media affects your brand
With nearly 3.8 billion social media users across the globe and growing, it is pretty apparent for you to work on plans to reach your target audience in your social media marketing strategy. Social websites bring together individuals with similar interests. The impact of social media transcends almost every part of our life like work, news, studying and many more.
Social media branding is the process of connecting with your target audience by advertising across various social media platforms. You need to focus on choosing the appropriate social media advertising platform and work on social media optimization, to target audience within your niche and reach business goals for your SEO Company.
Social media platforms offer a way to reach the expectation of the individual and build relations that are more than just transactions. After all, the core of social media lies in being “social”, which represents an interaction between the community and the focus is not only on the selling of products. It provides the target audience with the opportunity to have your brand insights and get familiar with the services that you are providing. When this is done best, the brand can have a loyal base of followers, subscribers, and more. The more customers you prosper from the social media platforms, the more chances your brand will become popular and increase sales.
Strategies to build brand awareness on social media
- Choose the right social media platform – There are many social media platforms that can help you to connect with the target audience. However, the challenging part is to choose a platform that increases your social media ROI. When it comes to social media marketing, choosing the right platform is of utmost importance. Each social media platform has its way of connecting with the relevant audience. You need to figure out how much time your target audience is spending on a separate platform. After choosing the social media platform, you need to work on optimizing images, writing great content, etc., to keep the interest of the user engaged with your brand. You can even work on Omnichannel marketing to create brand recognition and improve the overall user experience. Some of the social media platforms are discussed below:
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- Facebook – With nearly 2.74 billion monthly active users, Facebook is the most popular social media platform globally. It provides advertisers with unparalleled opportunity to increase potential customers and increase business ROI. Facebook ads are a type of PPC ad which is effective, fast and with a proper bidding strategy, you can take maximum advantage to boost sales for your business. As this social media platform has a huge number of users, it helps to increase brand awareness, drive audience engagement, lead generation, improve communication and also helps in peer-to-peer marketing.
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- Twitter – Twitter is one of the largest platform for social listening. We are all familiar with the classic 140 which is now a 280 character social media platform, intended for users to share small information known as “tweets”. It is a social platform for news, entertainment, sports, politics, and more. What makes Twitter different is it allows real-time information, meaning what is happening right now.
Twitter allows your SEO Company to stay up-to-date with the trends and topics going around. Social media promotion can be done on Twitter by running a social ad campaign, conducting contests and giveaways, using referrals. Twitter can be best used to study how often the tweet is made, is there a re-tweet of the product, the number of followers of the social media marketing company, engagement rate, etc. The more number of tweets, higher are the chances of your brand becoming popular among the target audience.
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- Instagram – Instagram is owned by Facebook since 2012 and with more than 1 billion active monthly users, you should work on including Instagram in your digital marketing strategy. The popularity of this platform is because of its simplicity as you just require a mobile to upload photos and videos. Try to put text formats, pictures from your brand, questions in text format, use of hashtags and provide an appropriate call to action, so that the relevant audience can reach your business page.
65% of marketers participate in influencing marketing, so this shows that you need to have this platform in your digital marketing strategy to reach your target audience. It is not just because of popularity, it also helps to increase the trust of the potential customers in the services that you are providing.
To get the best of Instagram, try to make use of the actions like having a compelling bio, a link to your website, use of emojis, relevant hashtags, images and video content, updating stories, running offers to boost engagement, thus increasing your brand awareness.
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- LinkedIn – LinkedIn is a social media marketing platform with a prime focus on business professionals and job seekers. It provides opportunities for professionals to easily connect and follow company pages to reach their target goals. With a presence in more than 200 countries and 774+ million users, you cannot miss the opportunity to utilize LinkedIn ads to increase brand awareness, target professionals within your niche, increase b2b marketing, etc. 40 million people look for job opportunities every week and 81 job applications are submitted every second on LinkedIn. LinkedIn Ads help in connecting with like-minded people, is an inbound marketing platform and has many other benefits, especially in B2B marketing. As the Omni-channel marketing approach is increasing, the LinkedIn ads campaign can be a great paid advertising place to drive traffic to your website which increases brand recognition.
- Update content regularly – As an SEO company, you need to keep a check on the ongoing marketing trends and then work on updating content that best suits the needs of users. It’s important to repurpose your content as what works on LinkedIn may not be of prime concern to users on Facebook or Instagram. You need to also keep in mind that one size fits all concept does not work well on all social media platforms and you need to have a clear understanding of what your audiences are looking for that increases brand awareness.
Content may be in the form of a Facebook status update, a reel on Instagram, a tweet, etc. and you need to keep updating the content. To make the user interested in your post, try using short-video ads, use the appropriate length of posts, use ideal size images, etc. and perform content scheduling so that the relevant audience can get in touch with it. Social media requires eye-catching content in the form of images or videos so that more number of audience is engaged with the post and helps in increasing brand awareness.
- Interact with your audience – Social media is the platform where you can have the closest contact with consumers on a regular basis. Within a few hours after publishing, you can gauge your audience’s response and learn something new with every post. Take it one step further by creating opportunities for your followers to connect with your brand by allowing them to participate in the comment section, creating polls, organizing quizzes, answering Q&As, live videos, etc. With this, you can create targeted campaigns and the chances of visitors reaching your website finally turning to customers. You can even consider posting stories, using emojis, trending hashtags, performing demographic targeting, etc. and knowing your user’s likes, dislikes that help to have a clear customer insight.
- Social media optimization (SMO) – Social media optimization is optimizing the content, posts, etc., on the social media networks to grow an organization’s online presence. Social media has made it easier than ever to discover new brands. When thinking of social media optimization, it’s easy to think of website optimization but you also need to optimize your social profiles so that the user finds it more accessible when navigating through different sections on your website. You can consider using hashtags, appropriate call-to-action, etc. You can also perform keyword research that best suits your SEO company bio, as this would also help to rank higher in the SERPs. You can have working links that lead your followers to other relevant websites like YouTube channels and improve backlinks. You should also include the same image profile image across all social media platforms so that your brand is easily recognizable.
- Use tools to monitor and track posts – Social media platforms require constant monitoring and you need to keep updating the posts so that the relevant audience is provided with the latest update. This helps the users to keep in touch with the ongoing trends and also increase brand awareness of your SEO Company. To analyze how your posts are performing, you need to have social media tools to figure out the results. These tools help to schedule posts on various platforms, track analytics, perform SEO audit, etc. You can also perform A/B testing in your brand awareness strategy to figure out which version is yielding better results. These tools provide data-driven reports so that you can work on social media optimization, optimizing the content on the post, etc. to attract more relevant audience to your website.
Round off
You must have got an idea of why it is important for your business to build brand awareness on social media platforms and why you should work on social media marketing strategies to boost brand awareness. Building a brand will help your business thrive and is paramount for your followers & target customers to trust your brand. Building brand awareness on social media platforms helps to grow your customer lifetime value and sales. To analyze how your brand awareness strategy is performing, you need to perform a complete SEO audit and work on an SEO plan & strategy to increase leads to your website. If you find the process difficult, you can get in touch with a digital marketing company that has expertise in competition analysis, website conversion analysis, link building, digital analytics, market research, etc. thus saving time for your business and improve your business ROI.
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